Short and sweet. Suggestive or straightforward. A well-crafted tagline conveys the essence of your offering. If it doesn't make them want to know more, it's not doing the job.

It's Time to Market.

This double-edged tagline emphasizes SoftPlus' speedy implementation services while urging clients to focus on marketing.

The Best of Asia Begins with Us.

Quality is the key message in this subtle tagline urging travelers to make Cathay Pacific Airlines the first part of a superior Asian travel experience.

Change Happens

Persistence Software chose this edgy tagline to draw attention to Dynamai, a caching tool for changing Web content.

The new scoop on fun!

When it comes to ice cream, it's all about fun. For Dreyer's Grand Ice Cream, this tagline says it all.

Go Live.

This short, exciting tagline is both a call to action and a benifit statement that stresses the end result of Foundation Software's implementation services.

Fun Is Just the Beginning.

Sometimes an implicit message is more powerful than an explicit one. This tagline suggests the developmental benefits of Gymboree's play programs without overpromising.