You’ve only got a split second to capture your reader’s attention. In this case, a bug on the tongue did the job. Thanks to our “Find Out What’s Bugging You” theme and direct mail series, a record number of prospects visited Shaman Corporation’s trade show booth selling debugging software.
When Seeker Software was purchased by PeopleSoft competitor Concur Technologies, they were disinvited to the PeopleSoft user conference. Undaunted, we set up shop across the street from the multi-million dollar conference and used this direct mail piece to lure human resource executives across the road.
“Get a Grip” was the commanding theme created by Healy Communications to emphasize the control features of Poet Software’s products at an XML trade show. Coordinated materials related to the theme included this pre-show mailer, booth signage, staff attire and the giveaway (a mountain bike, of course).
Shakespeare joined the dot-com party for this direct mail piece inviting targeted prospects to Poet Software’s reception at the Ariba User Group and Advisory Council.
Time was running out for Seeker Software’s prospective clients. This targeted direct mail/response piece enticed them to purchase Seeker’s benefits application in time for November enrollment deadlines.
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